Meta To Pay 725 Million In Cambridge Analytica Lawsuit Popular Science
One of those businesses, the now-defunct Cambridge Analytica, became a focal point of the Big Tech controversy for its leverage of a relatively obscure app’s trove of personal user information. Despite only 300,000 people installing an app called This Is Your Digital Life, its access to users’ friend networks allowed it to build a vast set of voter “psychoanalytic profiles,” which it then sold to both Ted Cruz’s and Donald Trump’s 2016 presidential campaigns....